ICON International takes the iconic tradition of bartering to the global level. An Omnicom subsidiary, the company engages in corporate bartering, helping businesses to offload excess or unwanted inventory and other assets by converting them into trade credits. Those credits can be used to buy media advertisement time or space, corporate travel, merchandise, or other products and services. Offering an alternative to cash liquidation, ICON's specialists in barter finance work across all industries to create an international forum for trade where one company's surplus may meet the market demands of another. ICON has worked for clients such as Hormel,  McDonald's, and Travelocity.